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  • Additional columns can be added to the report.

  • Column totals are listed at the bottom of the report.

  • Results can be grouped by column.

  • The Totals row contains the aggregated data of the respective columns.

Column Name

Description

Referral Partner Type

Type of referral partner

Referral Partner Name

Name of referral partner

Referral Partner Status

Status section that the lead is currently in

Referral Partner Branch

Branch of the referral partner

Primary Agent

Agent initially assigned to a lead

Referral Partner Company

Company of the referral partner

Total Leads

Total amount of leads

Conversion Rate

Amounts of lead provided/funded

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