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As of January 1, 2023, carriers require a $50 monthly SMS registration fee per company. Insellerate will pass this through to customers with no markup, and you will see this on your 1/15/2023 invoice. This is required for your SMS phone numbers to remain on the approved carrier registration lists. This is not a cost Insellerate has any control over, but it is necessary to ensure higher SMS deliverability via the primary wireless carriers (AT&T, Verizon, and T-Mobile). If you have any questions, don't hesitate to contact your Customer Success Manager.

Best Practices

The following words, phrases, and/or styles should be avoided for the best delivery.

  • Rates

  • Dollar amounts

  • Mortgage

  • Loan

  • Student loan debt

  • Student debt forgiveness

  • Debt

  • Debt forgiveness

  • Giveaway

  • Prize

  • Gift card

  • Free

  • Messaging in ALL CAPS

  • Anything related to sex, hate, tobacco, firearms, alcohol, and cannabis

  • Anything implying that you do not already have consent

  • Shortened URLs (example, Bitly)

Note: End-user complaints also have a big impact outside of the automatic filters in place that are designed to reduce complaints by consumers.