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As of January 1, 2023, carriers require a $50 monthly SMS registration fee per company. Insellerate will pass this through to customers with no markup, and you will see this on your 1/15/2023 invoicesubsequent invoices. Carriers reserve the right to change this fee and any changes will be reflected in future invoices. This is required for your SMS phone numbers to remain on the approved carrier registration lists. This is not a cost Insellerate has any control over, but it is necessary to ensure higher SMS deliverability via the primary wireless carriers (AT&T, Verizon, and T-Mobile). If you have any questions, don't hesitate to contact your Customer Success Manager.

Best Practices

The following words, phrases, and/or styles should be avoided for the best delivery.

  • Rates

  • Dollar amounts

  • Mortgage

  • Loan

  • Student loan debt

  • Student debt forgiveness

  • Debt

  • Debt forgiveness

  • Giveaway

  • Prize

  • Gift card

  • Free

  • Messaging in ALL CAPS

  • Anything related to sex, hate, tobacco, firearms, alcohol, and cannabis

  • Anything implying that you do not already have consent

  • Shortened URLs (example, Bitly)

Note: End-user complaints also have a big impact outside of the automatic filters in place that are designed to reduce complaints by consumers.