...
More statuses can be added/removed. The statuses displayed are configured according to each organization.
Column totals are listed at the bottom of the report.
The Totals row contains the aggregated data of the respective columns.
| Info |
|---|
For more information about campaign data contained in the Marketing Report, see the Campaign article. |
Columns Displayed by Default | |||
Column Name | Column Filter Type | Description | |
Marketing Channel | Multi+search | The marketing channel of the campaign listed; matches the marketing channel field on the Campaign page | |
New Lead | Multi+search | Number of leads in the New Lead status associated with the specific campaign | |
Campaign Name | Multi+search | Name of the campaign to which the lead belongs (all campaigns with the same user branch permissions as the logged in user will be displayed) | |
Total Leads | Number | Total leads present in the campaign assigned to a particular user | |
Total Calls | Number | Total calls made for all leads in the campaign assigned to a particular user | |
Contact Rate | Number | Percentage of total leads contacted by the user (Contacted/Total Leads) | |
Cost/Lead | Number | The cost per lead (for both fixed and variable marketing campaigns)as defined in the campaign’s cost calculation fields | |
Cost/Lock | NumberTotal | loan leadsThe total amount spent in the campaign divided by the number of leads that move into the Lock status | |
Cost/Submission | Number | Total loan amount generated per submitted lead | The total amount spent in the campaign divided by the number of leads submitted |
Cost/Funding | Number | The total loan amount generated per funded lead | |
Response Rate | Number | The percent percentage of Prospects prospects that turned into Leads leads (Applicationsapplications) (Total Leads/Number of Prospects) | |
...