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Columns Displayed by Default | ||
Column Name | Column Filter Type | Description |
Marketing Channel | Multi+search | The marketing channel of the campaign listed; matches the marketing channel field on the Campaign page |
New Lead | Multi+search | Number of leads in the New Lead status associated with the specific campaign |
Campaign Name | Multi+search | Name of the campaign to which the lead belongs (all campaigns with the same user branch permissions as the logged in user will be displayed) |
Total Leads | Number | Total leads present in the campaign assigned to a particular user |
Total Calls | Number | Total calls made for all leads in the campaign assigned to a particular user |
Contact Rate | Number | Percentage of total leads contacted by the user (Contacted/Total Leads) |
Cost/Lead | Number | The cost per lead (for both fixed and variable marketing campaigns)as defined in the campaign’s cost calculation fields |
Cost/Lock | Number | The total amount spent in the campaign divided by the number of leads that move into the Lock status (which is based on the Lock Date field) (Cost Per Lead x Number of Total Leads/Number of Locks) |
Cost/Submission | Number | The total amount spent in the campaign divided by the number of leads submitted (Cost Per Lead x Number of Total Leads/Number of Submissions) |
Cost/Funding | Number | The total amount spent in the campaign divided by the number of funded leads (Cost Per Lead x Number of Total Leads/Number of Funded) |
Response Rate | Number | The percentage of prospects that turned into leads (applications) (Total Leads/Number of Prospects) |
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