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How to View Email Reports

  1. Select Email Report from the inSight drop-down menu.

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  2. The Email Report page opens.

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  2. Select the filters you would like to see on the report.

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  3. Click Run Report. The report may take up to one minute to open based on the length of the time period and/or the number of email messages that were sent.

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  4. The screen displaying the report data opens.

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Filters

Filter

Description

Contact Type

  • Filters by the type of contact selected for the email

  • May be Borrowers, Internal Team, Manual Entries, or Partners

    • Borrower: Primary and co-borrower associated to an application

    • Internal Team: Team members with an Insellerate account

    • Manual Entries: Email addresses manually entered within the inTouch template

    • Partners: External contacts associated to an application (real estate agents/referral partners)

Campaign

Filters by Campaign

Date

  • Defines the time period of the report

  • Always defaults to the current date when first opened

Branch

Filters by Branch

Sender

  • Specifies the user who sent the email

  • Always defaults to All when first opened

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Column Name

Description

Campaign

Contact Type

Path Name

Task Name

Action Name

Email Template Name

Sent Count

Number of emails that have been sent out

Processed

Number of emails that have been processed by email service provider

Delivered

Number of emails that have been accepted at the receiving server

Open

Number of emails that have been opened/viewed by the recipient

Click

Number of recipients who clicked a link or performed some kind of email engagement within the email

Unsubscribe

Number of recipients who unsubscribes from mailings

Deferred:

  • Number of emails that cannot immediately be delivered but have not been completely rejected

  • Can send up to 72 hours later

Dropped

  • Number of emails that will not be sent to recipient

  • Often caused if there is a spam contest or if recipient unsubscribed previously

Bounce

  • Number of emails that the server cannot or will not deliver to a recipient

  • Often caused by outdated or incorrectly entered email addresses

Spam Report

Number of emails that were reportedly to have spam complaints

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How to View Email Detail Popups

  1. Select any hyperlink number in the Email Report to open a detailed list of each email associated to the section.

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  2. Click the icon in the Preview column to view the content of a specific email.

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How to View an Email’s Activity

You can view when the last time was that a client opened a specific email via the Last Date Email Opened field of the Script Summary for an email within a lead.

  1. From the Email Details - Open window, click the lead containing the email whose activity you would like to view.

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  2. The inFlow page opens. Click Script Summary.

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  3. The Last Date Email Opened field will show when the email was last viewed.

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