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Field

Description

Loan Purpose

Lists all of the loan purposes mapped within the organization by which the user can filter grid results based on the loan purpose associated with the application

Property State

The state where the property is located.

Primary Agent

The agent that the lead is currently assigned to

Date

Lists the date range options by which the manager/admin can filter grid results based on the duration in which the applications were created

Branch

Lists all of the branch permissions of the logged-in user by which the user can filter grid results based on the primary branch of the application

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Additional Columns that Can Be Added (Hidden by Default)

Column Name

Description

Lead Vendor

Lead vendor of the campaign as mentioned on the Campaign Details page

Start Date

Start date of campaign as mentioned on the Campaign Details page

Number of Prospects

Number of prospects posted to the campaign

Conversion Rate

Percentage of New Deals converted to New Leads

To see the field that drives New Deals get with support or your Customer Success Manager

Campaign Cost

The total loan amount generated per campaign
(Total Loan Amount/Campaign)

Cost/Call

The total loan amount generated per call
(Total Calls/Total Loan Amount)

Calls/Prospects

Total number of calls made per prospect
(Total Calls per Campaign/Total Number of Prospects per Campaign)

Credit Transfer

Allows the user to link specific organization statuses to the Transferred category. The count increments if the lead is moved into the status that is selected.

Lock

Based on Library Field (Rate Locked Date) and automatically increments if this becomes populated.

Lock/Transfer

Allows the user to link specific organization statuses to the Transferred category. Any lead moved into this status during the selected time frame would appear in the Marketing Report.

Ability to Group by Column

The Referral Partner Report results can be grouped by column.

  1. Select the column header that you would like to group the results by. In this example, we will use Primary Agent Name.

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  2. Drag the column by the column header into the row above.

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  3. This will now sort the results by Primary Agent Name.

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Info

See Creating a Partner: Web Application or Mobile Application. This will show you the fields associated with your Partners.

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Functions of the Buttons on Marketing Report

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