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Recipient's Email Settings: The individual email settings of each recipient can affect where emails are delivered. If one client has more stringent spam filters or has marked emails from the CRM as spam in the past, the system may start classifying future emails as spam.
Email Content: The content of the emails sent from the CRM can impact their spam score. If the content resembles spammy or phishing emails, it may trigger spam filters. This could include excessive use of links, certain keywords, or attachments.
Sending Domain Reputation: The reputation of the domain used to send the emails (e.g., http://crmcompany.com ) plays a crucial role in email deliverability. If the domain has a history of sending spam, it may lead to emails being flagged as spam for some recipients.
IP Address Reputation: The IP address from which the emails are sent can also affect deliverability. If the CRM's email server shares an IP address with other senders who have been flagged as spammers, it could negatively impact email deliverability.
Sender Authentication: Properly configured Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) records help improve email authentication. If these records are not set up correctly, it can affect deliverability.
Email Engagement: If emails sent to one client have a low engagement rate (low open and click-through rates), email providers might consider them less relevant and potentially mark them as spam.
List Segmentation: If the CRM is sending emails to a large group of recipients, individual email providers may treat bulk emails differently based on segmentation and targeting.
Recipient's Marking as Spam: If the emails are marked as spam by the recipients, it signals to the email provider that similar emails should be treated as spam in the future.
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Auto Removed if email returns to Insellerate as bounced / dropped / Spam: When Insellerate receives back a message from email providers that an email address Bounced, Dropped, or was designated as Spam, that email will be removed from future email sends out of Insellerate. This will help improve deliverability rates over time. If the contact does make changes to receive your emails, then users will be able to “reactivate” the email address by changing the “InTouch Action Override” for the lead to “Yes”.
To address these issues, you can take the following steps:
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