Email Deliverability

There are several reasons why emails from a CRM (Customer Relationship Management) system might end up in the spam folder. Some common factors that could contribute to this discrepancy include:

1. Recipient's Email Settings: The individual email settings of each recipient can affect where emails are delivered. If one client has more stringent spam filters or has marked emails from the CRM as spam in the past, the system may start classifying future emails as spam.

2. Email Content: The content of the emails sent from the CRM can impact their spam score. If the content resembles spammy or phishing emails, it may trigger spam filters. This could include excessive use of links, certain keywords, or attachments.

3. Sending Domain Reputation: The reputation of the domain used to send the emails (e.g., http://crmcompany.com) plays a crucial role in email deliverability. If the domain has a history of sending spam, it may lead to emails being flagged as spam for some recipients.

4. IP Address Reputation: The IP address from which the emails are sent can also affect deliverability. If the CRM's email server shares an IP address with other senders who have been flagged as spammers, it could negatively impact email deliverability.

5. Sender Authentication: Properly configured Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-Based Message Authentication, Reporting, and Conformance (DMARC) records help improve email authentication. If these records are not set up correctly, it can affect deliverability.

6. Email Engagement: If emails sent to one client have a low engagement rate (low open and click-through rates), email providers might consider them less relevant and potentially mark them as spam.

7. List Segmentation: If the CRM is sending emails to a large group of recipients, individual email providers may treat bulk emails differently based on segmentation and targeting.

8. Recipients Marking as Spam: If the emails are marked as spam by the recipients, it signals to the email provider that similar emails should be treated as spam in the future.

9. Auto-Removed if Email Returns to Insellerate as Bounced, Dropped, or Spam: When Insellerate receives a message that an email address bounced, dropped, or was designated as spam, that email is removed from future email sends from Insellerate. This will help improve deliverability rates over time. If the contact does make changes to receive your emails, then users will be able to reactivate the email address by changing the inTouch Action Override for the lead to Yes.

To address these issues, you can take the following steps:

• Check their spam folders regularly and mark legitimate emails as "Not Spam" to improve future deliverability.

• Ensure that the CRM system follows best practices for email marketing, including proper authentication, list hygiene, and relevant content.

• Monitor the sending domain and IP address reputation to identify potential issues.

• Segment email lists based on client preferences and engagement to improve relevance.

• Regularly review email analytics to understand email engagement and make improvements accordingly.