Content Comparison

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2. Emails labeled as Transactional will not give the recipient the ability to Opt-Out of any emails.
   

3. 

   Emails NOT labeled as Transactional emails will be sent on behalf of the Marketing Unsubscribe group

4. Marketing Emails will have new opt-out links: Unsubscribe From This List and Manage Email Preferences
   

   

   1. Unsubscribe From This List will unsubscribe the user from future email tagged as Marketing (AKA NOT tagged as transactional)

   2. Manage Email Preferences will take the end user to the email preference page where they will only have the option to Opt-Out of Marketing Emails
      

      

   3. NOTE: When a user opts out of Marketing Email they will still receive Transactional Emails

      1. When a user opts out of the Email Type Toggle, they get added to Suppressions > Unsubscribe Groups

      2. When a user opts out via “Opt Out of All Emails”, they get added to Suppressions > Global Unsubscribes