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Description

A Transactional Email transactional email details a transaction and must be delivered to the involved recipient, even if they have opted out of emails. In Insellerate, new or existing email templates can be labeled as "Transactional transactional. " Once labeled, the email will be is sent to the recipient irrespective of their unsubscribe preferences or global opt-outs.

In order to To receive this functionality, the Insellerate team must implement your account and give the account permissions to Unsubscribe unsubscribe groups. Once the permission is given you will see the followfollowing:

  1. There will be 2 new Unsubscribe groups in your Sendgrid Subaccount labeled as “Marketing” and “Transactional”

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  2. A Transaction Content Toggle will appear, which The Sendgrid subaccount will contain two new Unsubscribe Groups labeled Marketing and Transactional.

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  3. If the new Transaction Content toggle is set to ON, it will force the email will to be sent to the recipient irrespective of their unsubscribe preferences or global opt-outs if the toggle is set to ON.

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  2. Emails labeled

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  1. transactional will not give the recipient the ability to

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  1. opt out of any emails.

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  1. Emails NOT labeled

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  1. transactional will be sent on behalf of the Marketing Unsubscribe group.

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  2. Marketing Emails will have new opt-out links: Unsubscribe From This List and Manage Email Preferences.

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    • Unsubscribe From This List

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    • unsubscribes the user from future

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    • emails tagged as Marketing (

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    • NOT tagged as transactional)

    • Manage Email Preferences

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    • takes the end user to the

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    • Email Preference page where they will only have the option to

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    • opt out of Marketing Emails.

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Info

Note
When a user opts out of receiving Marketing

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Emails, they will still receive Transactional Emails.

  • When a user opts out of the Email Type

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  • toggle, they

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  • are added to

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  • Suppressions>Unsubscribe Groups.

  • When a user opts out via “Opt Out of All

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  • Emails,they

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  • are added to

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  • Suppressions>Global Unsubscribes.