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Rebecca Kornblum

Rebecca Kornblum

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  1. The Sendgrid subaccount will contain two new Unsubscribe Groups labeled Marketing and Transactional.

  2. If the new Transaction Content toggle is set to ON, it will force the email to be sent to the recipient irrespective of their unsubscribe preferences or global opt-outs.

  3. Emails labeled transactional will not give the recipient the ability to opt out of any emails.
    Emails NOT labeled transactional will be sent on behalf of the Marketing Unsubscribe group.

  4. Marketing Emails will have new opt-out links: Unsubscribe From This List and Manage Email Preferences.

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    • Unsubscribe From This List unsubscribes the user from future emails tagged as Marketing ( NOT tagged as transactional)Transactional) Emails.

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    • Manage Email Preferences takes the end user to the Email Preference Preferences page where they will only have the option to opt out of Marketing Emails.

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Info

Note
When a user opts out of receiving Marketing Emails, they will still receive Transactional Emails.

  • When a user opts out of the Email Type toggle, they are added to Suppressions>Unsubscribe Groups.

  • When a user opts out via “Opt Out of All Emails,” they are added to Suppressions>Global Unsubscribes.