...
Column Name | Description |
|---|---|
RE Agent Name | Name of the real estate agent |
RE Agent Company Name (Branch) | Name of the real estate agent branch |
RE Agent Company Brand | Name of the real estate agent company |
Primary Agent Name | Name of the primary agent initially assigned to a lead |
Total Leads | Total amount of leads provided by the real estate agent |
Conversion Rate | Percentage of leads that get to processing |
Application | Leads tied to the real estate agent (hyperlinked) |
Funded | How many of the leads reached funded status |
...