A Transactional Email details a transaction and must be delivered to the involved recipient, even if they have opted out of emails. In Insellerate, new or existing email templates can be labeled as "Transactional." Once labeled, the email will be sent to the recipient irrespective of their unsubscribe preferences or global opt-outs.
In order to receive this functionality, the Insellerate team must implement your account and give the account permissions to Unsubscribe groups. Once the permission is given you will see the follow:
There will be 2 new Unsubscribe groups in your Sendgrid Subaccount labeled as “Marketing” and “Transactional”
A Transaction Content Toggle will appear, which will force the email will be sent to the recipient irrespective of their unsubscribe preferences or global opt-outs if the toggle is set to ON.
Emails labeled as Transactional will not give the recipient the ability to Opt-Out of any emails.
Emails NOT labeled as Transactional emails will be sent on behalf of the Marketing Unsubscribe group
Marketing Emails will have new opt-out links: Unsubscribe From This List and Manage Email Preferences
Unsubscribe From This List will unsubscribe the user from future email tagged as Marketing (AKA NOT tagged as transactional)
Manage Email Preferences will take the end user to the email preference page where they will only have the option to Opt-Out of Marketing Emails
NOTE: When a user opts out of Marketing Email they will still receive Transactional Emails